Motivation

The world needs climate action. Human economical activities must in a larger extent be subject to both restrictions and possibilities raised by the need for sustainability. Too often, though, there is a lack of information on the real footprint of a product or service. Both businesses and consumers need this information to make informed choices in the market, and businesses need a more holistic environment to tell the story of their production in an objective way. 

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Nevertheless, the opportunity for collecting, storing, analyzing and communicating large amounts of data has never been greater than now. Cloud infrastructure, progress in artificial intelligence, sensoring and the IoT, smart end-user equipment and very fast mobile communication define our present and future technological context, resulting in new opportunities for climate action.

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Aimprint is founded on the idea that climate footprint of human activity can be measured and reported to a larger extent. Using knowledge-based techniques, artificial intelligence, open data sources and sensory input, it will be possible to rate, benchmark, report and compare achievement in production across business areas.

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The startup is founded by people having a desire to change how the world operates, by establishing a platform for comparing climate footprint in production and consumption.  The platform should support innovation and new digital services through well-defined interfaces.

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The people behind the startup have backgrounds in informatics and economics from UiT The Arctic University of Norway.

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